In B2B nobody buys alone. A finance person, a technical person and the person who will use the thing all have to end up in the same room agreeing, and they do not read the same things or care about the same risks.
The person who found you is rarely the person who signs. Your champion has to repeat your argument to people who never visited your site, in a meeting you are not in. Content that only works while somebody is reading it does nothing at that meeting.
Sales knows exactly what kills deals: too expensive, migration risk, we already have something, nobody will use it. Those four objections are the four best pieces you could publish, and marketing usually writes about trends instead.
Send a link or a draft. We reply with what to cut, what is missing and the one number it needs. One email, no call.
A published page, a draft, or the topic you are stuck on. An editor reads it and writes back with what to cut, what is missing and what number it needs. No call, no pitch.