These are the questions asked before anybody hires an agency. We answer them straight, including the answers that mean writing less rather than more.
In B2B nobody buys alone.
The calendar has twelve rows, a title in each, and a date.
Somebody read that pillar pages work, so a writer spent three weeks on four thousand words covering everything about one subject.
Your case study says the client was delighted and efficiency improved.
Somebody says repurpose, and a good long piece becomes ten short posts that each say a tenth of something.
Your board wants the return on content and your analytics gives you last click, which credits the search someone did after already deciding.
A published page, a draft, or the topic you are stuck on. An editor reads it and writes back with what to cut, what is missing and what number it needs. No call, no pitch.